“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction.” – Albert Einstein
I believe the goal for technology in the retail environment must be simplicity. While performing complex tasks in the background, the technology must be intuitive to the user. An 80% solution that is fully implemented is better than a 100% solution that never gets used.
Retailers view technology from two perspectives. From the supply side, they use technology to minimize merchandise cost and supply chain operating costs. From the demand side, they use technology to improve the magnitude and quality of customer sales.